The Bobcat Rebrand: Reliability Redefined

Doosan Bobcat recently announced a rebrand of their product offerings under the Bobcat brand. The bold and professional new look reinforces the reliability and quality of their product range which they pride themselves on. With this challenge of rebranding, they look to be bold and innovative to provide more solutions, empowering users of their assets to accomplish much more.

Reliability Redefined

Doosan’s range of industrial vehicle products has a great reputation for reliability, quality, and robustness, and with this change of branding, we can expect the same. Doosan Bobcat wants to drive home the message that this rebranding is simply ‘Reliability Redefined’. The Bobcat brand has adopted the same philosophy and goals of the Doosan Bobcat business, intending to empower ambitious and passionate groundbreakers to accomplish more by offering equipment that makes big challenges smaller.

Established Excellence

Bobcat has been innovating in the industry for over 60 years and has certainly left their dent over the years with their tried and tested range of robust and reliable assets, most notably their fork trucks, skid-steer loaders, and compact construction equipment. The South Korean conglomerate, Doosan, acquired Bobcat in 2007 and has been operating Bobcat as Doosan Bobcat until the recent rebrand. Doosan too has a long legacy of developing high-quality products which has offered great value and much-needed change to the material handling industry. The pairing of these two entities is an exciting prospect to everyone in the material handling world, the organization believe this will make the brand more accessible to more customers in more places.

Forward Thinking

The product portfolio of Bobcat has broadened significantly in recent years, with the introduction of new technologies to the industry they are certainly setting the standard in current times while building for a better future; the product portfolio has grown more in the past 5 years than the entire history of the brand! Within their diverse product range, Bobcat is paving the way for sustainability in the construction community with a plethora of cutting-edge sustainable assets, empowering the construction community to achieve their green goals.

A Smarter Asset

Dawsongroup supports businesses in preparing for an unpredictable future. With customer demand and global trade constantly evolving, we provide a constant: flexibility. Our tailored contract hire offer enables our customers to scale their fleet to meet their needs at any given time, so you are prepared for whatever is around the corner. A Smarter Asset Strategy offers you the benefit of top-of-the-range assets without the burden of ownership.

We’re hugely excited to be announcing this change and we know Bobcat have some great innovative ideas to keep pushing our customers into the future of material handling.

For more information about our warehousing solutions and the Smarter Asset Strategy, contact the Dawsongroup material handling team today.