Landing on Your Feet with Ashley Wickham

Having started working in the materials handling industry in 2010, Ashley Wickham joined the Dawsongroup family in April 2024.

Finding His Feet in Sales

Ashley started his career in the materials handling industry as an apprentice, trying out a variety of different roles until he landed in sales eight years ago. Since then, he’s found his feet in the industry, helping hundreds of clients to level up their business.

“While Dawsongroup is a big company, the material handling team feels like a small family company with a big company backing,” said Ashley. “The team at Wednesbury are great, we all work together to keep customers happy. All their support has helped me quickly settle in.”

A Supportive Environment for Ashley Wickham

Starting a new job is always challenging, but Ashley has found the first few months at Dawsongroup to be a positive experience. Initial training included an introduction to the Dawsongroup material handling stock list and sales process. Adam Reaney, Head of Sales, also freed up time in his diary to introduce Ashley to existing customers in his area. This additional support helped Ashley to establish himself within the company and hit the ground running.

“It’s been very intense but really good, I’ve loved it,” said Ashley. “This formal introduction process has been a fantastic experience, I’ve got a really solid foundation to build on.”

Customer Focused

A big driving force behind Ashley’s work is ensuring that every customer has the best possible experience. Reliability and always being at the end of the phone is the secret to his success, as customers are looking for someone they can trust with their business needs. Regardless of the weird and wonderful requests a customer might have, there is an ideal solution that works for both their current and future business needs.

Ashley has found the Smarter Asset Strategy to be an ideal solution for his customers, many of whom are looking for flexible, reliable solutions without the headache of ownership,

“The Smarter Asset Strategy offers trouble-free hiring,” said Ashley. “With a fixed cost that rarely changes, Dawsongroup enable customers to forecast with confidence. If anything goes wrong with the asset, they can turn to us to have it sorted quickly with full confidence about the quality service they will receive. The flexibility we can offer within our agreements also gives customers piece of mind that they will always have the correct machine for the job in hand.”

A Bright Future

Ashley is excited to continue working in the materials handling industry, supporting customers through the Smarter Asset Strategy. He hopes to climb the ladder into a more senior position, managing large customer accounts and making a big difference to existing & future customers.

Outside of work, Ashley is a massive Norwich City fan. While he lives 180 miles away now, he was originally from East Anglia, and has never lost his sense of local pride. He is also a mechanic at heart, and enjoys tinkering with his motorbike, ensuring that it rides perfectly when he takes it out.

If you’d like to join Ashley Wickham and the Dawsongroup material handling team, explore our vacancies today. Contact the material handling team to find out more about how the Smarter Asset Strategy can take your business to the next level.